Blu Moda was founded in 2022 as an independent design practice led by Jordan Jamaal Beckett.
In 2025, the studio launched a line of apparel, exploring the history and techniques of denim, workwear, tailoring, metalwork, and leather.
DISTRIBUTION:
Pieces are distributed online and through our headquarters in Brooklyn, New York City.
For questions please contact:
studio@blu-moda.com
DENIM:
Our denim is designed to evolve through use. Creasing, fading, abrasion, and repair are natural characteristics of the material and become a record of wear over time. Variations in color and texture should be expected and are not considered defects.
We recommend soaking your denim inside-out in warm water prior to your first wear to give the fibers some life. After time, when a real cleaning is required, turn the garment inside-out and wash separately in a cold water bath using a natural soap or mild detergent.
Avoid bleach, fabric softeners, and high heat. Indigo may transfer onto lighter surfaces and will gradually fade through wear, laundering, and exposure to sunlight. When drying the garment, find a shady area and let it air out.
After washing, reshape the garment and hang dry naturally. Tumble drying is not recommended, as excessive heat may cause unwanted shrinkage and place unnecessary stress on the fabric and construction.
Proper care extends the life of the garment, but wear remains the intended outcome. Raw denim is made to be lived in, maintained, repaired, and carried forward over time.